简单介绍几点MediaWiki网站的SEO优化方法 - 心站日志

搜索引擎优化（SEO）的目的就是尝试让网站页面在搜索引擎结果中尽可能高。当然这也是有争议的：对它的支持者来说，这是获取网络流量必不可少的方式，而对它的批评者来说，往好了说，这是俗气的，往坏了说，这是小贩、垃圾邮件发送者和骗子的领域。尽管如此，对于那些运营公共维基的人来说，在搜索结果中排名靠前是很重要的。
首先，MediaWiki在搜索结果方面已经做得很好了。维基百科是基于MediaWiki的，它是搜索结果中表现最好的网站，无论以什么标准衡量：它通常是前三名，而且经常是关于它所涵盖的任何主题的搜索的第一名。这主要是因为它经常从其他网站链接到这些特定主题，但也有部分原因是MediaWiki自己的设计。
结合网上的信息和自己在建站过程中的有限经验，梳理了以下几条。

一、重写网站的URL的形式

其实就是MediaWiki的短链，如果刚安装完没有进行任何配置，通常我们打开的站点链接应该是这样的：

yourwiki.com/index.php?title=首页

或者是

yourwiki.com/index.php/首页

总之，看上去非常别扭。
所以，我们要做的就是改成yourwiki.com/wiki/首页、yourwiki.com/w/首页或者是yourwiki.com/首页（前两种是官方推荐的，最后一种是我目前在使用的，暂时也没有发现任何大问题）。
具体操作的话，可以参考本站的文章《Mediawiki短链（Short URL）设置》，这里就不再赘述了。

二、为站点创建sitemap

Sitemap 可方便网站管理员通知搜索引擎，他们网站上有哪些可供抓取的网页。

原理之类的就不多介绍了，其目的就是让爬虫爬取网站内容节省时间，让爬虫对网站的结构有整体的认识。
如何生成的话，可以通过某些在线站点进行，也可以通过MediaWiki的维护脚本或插件进行，具体参见本站文章《为MediaWiki站点创建网站地图（sitemap）》

三、自定义MediaWiki的robots.txt文件
默认情况下，MediaWiki有一些实用工具页面（如特殊页面等），这些页面不会对搜索引擎隐藏。使用robots.txt文件可以隐藏这些内容，避免被搜索引擎收录。比如：

User-agent: *
Disallow: /index.php?title=Special:*
Disallow: /index.php?title=特殊:*
Disallow: /index.php?title=%E7%89%B9%E6%AE%8A:*
Disallow: /skins/

当然，如果你已经进行了短链设置，那么记得添加短链的形式

Disallow: /Special:*
Disallow: /特殊:*
Disallow: /%E7%89%B9%E6%AE%8A:*

具体方法参见官方网站中的手册，至于你想要让搜索引擎搜到啥由你自己决定。中文特殊:其实并不会被正确解读，还是需要转成字符形式，放在其中一来是为了自己看起来方便，而来也是为了保险，谁知道是不是所有的爬虫都不支持中文呢。

四、安装SEO扩展

这里只推荐一款扩展——WikiSEO，它添加了wiki页面HTML源代码的和标记。它定义了一个名为“#seo”的解析器函数，可以将它添加到页面的任何地方，并按以下方式调用它：</p><pre><code>{{#seo: title=... | titlemode=... | keywords=... | description=... }} </code></pre><p>详细介绍和具体用法可参见本站文章《<a href="https://tech.mindseed.cn/MediaWiKi/950.html">MediaWiki的SEO扩展——WikiSEO</a>》。</p><h2>五、条目分类的层级关系</h2><p>这是为了增加页面之间的相关性，既方便读者浏览也能更好地进行站点的内部链接。要说对搜索引擎到底有多大用的话，我也不清楚。</p><h2>六、提交信息给各大搜索引擎</h2><p>最后就是去百度、谷歌、必应、搜狗等站点管理工具中提交你的站点信息。网上的教程一抓一大把，这里就不写了。</p><h2>总结</h2><p>说到底，其实还是内容最重要，否则再怎么优化，搜索引擎也不傻。</p></div>  <div class="show-foot"><div class="notebook" data-toggle="tooltip" data-original-title="2022 年 10 月 14 日 01 : 59 PM"> <i class="fontello fontello-clock-o"></i> <span>最后修改：2022 年 10 月 14 日</span> </div><div class="copyright" data-toggle="tooltip" data-html="true" data-original-title="转载请保留本文转载地址，著作权归作者所有"><span>© 允许规范转载</span> </div> </div>  <div class="support-author"> <button id="support_author" data-toggle="modal" data-target="#myModal" class="box-shadow-wrap-lg btn_post_footer 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小时前</span>最后活动</li> </ul> </section>   <section id="tag_cloud-post" class="widget widget_tag_cloud wrapper-md clear"> <h5 class="widget-title m-t-none">文章标签</h5> <div class="tags l-h-2x panel wrapper-sm padder-v-ssm"> <a href="https://tech.mindseed.cn/tag/MediaWiki/">MediaWiki</a> <a href="https://tech.mindseed.cn/tag/SEO/">SEO</a> <a href="https://tech.mindseed.cn/tag/%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E4%BC%98%E5%8C%96/">搜索引擎优化</a> </div> </section> <div id="tag_toc_body" class="tag_toc_body"> <section id="tag_toc" class="widget widget_categories wrapper-md clear"> <h5 class="widget-title m-t-none">文章目录</h5> <div class="tags l-h-2x box-shadow-wrap-normal"> <div id="toc" class="small-scroll-bar overflow-y-auto"></div> </div> </section> </div> </div> </aside>  </div> </main> <div id="morphing-content" class="hidden read_mode_article"> <div class="page"> <h1 class="title">简单介绍几点MediaWiki网站的SEO优化方法</h1> <div class="metadata singleline"><a href="#" rel="author" class="byline">忆兰居士</a> • <span class="delimiter"></span><time class="date">2022 年 10 月 04 日</time></div> <textarea id="morphing-content-real_origin_text"><p>搜索引擎优化（SEO）的目的就是尝试让网站页面在搜索引擎结果中尽可能高。当然这也是有争议的：对它的支持者来说，这是获取网络流量必不可少的方式，而对它的批评者来说，往好了说，这是俗气的，往坏了说，这是小贩、垃圾邮件发送者和骗子的领域。尽管如此，对于那些运营公共维基的人来说，在搜索结果中排名靠前是很重要的。<br>首先，MediaWiki在搜索结果方面已经做得很好了。维基百科是基于MediaWiki的，它是搜索结果中表现最好的网站，无论以什么标准衡量：它通常是前三名，而且经常是关于它所涵盖的任何主题的搜索的第一名。这主要是因为它经常从其他网站链接到这些特定主题，但也有部分原因是MediaWiki自己的设计。<br>结合网上的信息和自己在建站过程中的有限经验，梳理了以下几条。</p><h2>一、重写网站的URL的形式</h2><p>其实就是MediaWiki的短链，如果刚安装完没有进行任何配置，通常我们打开的站点链接应该是这样的：</p><pre><code>yourwiki.com/index.php?title=首页 </code></pre><p>或者是</p><pre><code>yourwiki.com/index.php/首页 </code></pre><p>总之，看上去非常别扭。<br>所以，我们要做的就是改成<code>yourwiki.com/wiki/首页</code>、<code>yourwiki.com/w/首页</code>或者是<code>yourwiki.com/首页</code>（前两种是官方推荐的，最后一种是我目前在使用的，暂时也没有发现任何大问题）。<br>具体操作的话，可以参考本站的文章《<a href="https://tech.mindseed.cn/MediaWiKi/MediaWiki-ShortUrl.html">Mediawiki短链（Short URL）设置</a>》，这里就不再赘述了。</p><p>二、为站点创建sitemap</p><blockquote>Sitemap 可方便网站管理员通知搜索引擎，他们网站上有哪些可供抓取的网页。</blockquote><p>原理之类的就不多介绍了，其目的就是让爬虫爬取网站内容节省时间，让爬虫对网站的结构有整体的认识。<br>如何生成的话，可以通过某些在线站点进行，也可以通过MediaWiki的维护脚本或插件进行，具体参见本站文章《<a href="https://tech.mindseed.cn/MediaWiKi/938.html">为MediaWiki站点创建网站地图（sitemap）</a>》</p><p>三、自定义MediaWiki的robots.txt文件<br>默认情况下，MediaWiki有一些实用工具页面（如特殊页面等），这些页面不会对搜索引擎隐藏。使用robots.txt文件可以隐藏这些内容，避免被搜索引擎收录。比如：</p><pre><code>User-agent: * Disallow: /index.php?title=Special:* Disallow: /index.php?title=特殊:* Disallow: /index.php?title=%E7%89%B9%E6%AE%8A:* Disallow: /skins/ </code></pre><p>当然，如果你已经进行了短链设置，那么记得添加短链的形式</p><pre><code>Disallow: /Special:* Disallow: /特殊:* Disallow: /%E7%89%B9%E6%AE%8A:* </code></pre><p>具体方法参见官方网站中的<span class="external-link"><a class="no-external-link" href="https://www.mediawiki.org/wiki/Manual:Robots.txt/zh" target="_blank"><i data-feather="external-link"></i>手册</a></span>，至于你想要让搜索引擎搜到啥由你自己决定。中文<code>特殊:</code>其实并不会被正确解读，还是需要转成字符形式，放在其中一来是为了自己看起来方便，而来也是为了保险，谁知道是不是所有的爬虫都不支持中文呢。</p><h2>四、安装SEO扩展</h2><p>这里只推荐一款扩展——WikiSEO，它添加了wiki页面HTML源代码的<meta>和<title>标记。它定义了一个名为“#seo”的解析器函数，可以将它添加到页面的任何地方，并按以下方式调用它：</p><pre><code>{{#seo: title=... | titlemode=... | keywords=... | description=... }} </code></pre><p>详细介绍和具体用法可参见本站文章《<a href="https://tech.mindseed.cn/MediaWiKi/950.html">MediaWiki的SEO扩展——WikiSEO</a>》。</p><h2>五、条目分类的层级关系</h2><p>这是为了增加页面之间的相关性，既方便读者浏览也能更好地进行站点的内部链接。要说对搜索引擎到底有多大用的话，我也不清楚。</p><h2>六、提交信息给各大搜索引擎</h2><p>最后就是去百度、谷歌、必应、搜狗等站点管理工具中提交你的站点信息。网上的教程一抓一大把，这里就不写了。</p><h2>总结</h2><p>说到底，其实还是内容最重要，否则再怎么优化，搜索引擎也不傻。</p></textarea> <div id="morphing-content-real_origin"></div> </div> </div>  </div>  <style> .topButton>.btn{ top: 0; } </style> <div class="topButton panel panel-default"> <button id="goToTop" class=" btn btn-default rightSettingBtn pos-abt hide border-radius-half-left" data-toggle="tooltip" 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